The NICEIC and ELECSA have teamed up to launch a campaign that will encourage men to ditch the DIY when it comes to electricity and call in an expert. Every year, 12,500 house fires, 750 serious injuries, and 10 deaths are caused by unsafe electrics in domestic environments, often first installed by DIYers or inexpert handymen. The charity Electrical Safety First suggests that nearly half of all severe electrical shocks are caused by unsafe DIY. Such clear dangers have prompted the NICEIC to launch a campaign to ‘Ban the Bravado’ so that British men call in professionals to carry out vital electrical work, ensuring safety in domestic electrical systems.